digital marketing training course in ranchi with stipend for mba bba ba bcom student

Internship Training – Full Breakdown

Total Duration: 3–4 Months

Total Hours: 120–150 hours (including practicals & project work)

Mode: Online / Offline / Hybrid

Internship Certificate: Yes

Cost: ₹25,000 – ₹45,000 (can vary based on delivery mode and location)

🔶 Core Learning Path

1. Induction Session for Purdue Digital Marketing

   • Description: Orientation and overview of the course, career paths, Purdue branding integration, and expectations from the internship.

   • Duration: 2 hours

2. Website Creation: First Step in Your Digital Marketing Journey

   • Description: Learn to create and host your own website using WordPress or Wix. Set up pages, blogs, SEO structure, and analytics.

   • Tools: WordPress, Wix, Google Analytics

   • Duration: 10–12 hours

3. Digital Marketing Landscape

   • Description: Overview of digital channels, traditional vs. digital, trends, and career roles.

   • Duration: 3 hours

4. Behavioral Marketing

   • Description: Understanding user behavior, personalization, cookies, and retargeting.

   • Tools: Google Ads, Meta Pixel

   • Duration: 4–5 hours

5. Search Engine Optimization (SEO)

   • Description: Learn on-page, off-page, and technical SEO. Keyword research, backlinks, SEO tools.

   • Tools: SEMrush, Google Search Console, Ahrefs

   • Duration: 12–15 hours

6. Search Engine Marketing (SEM)

   • Description: Paid search advertising, Google Ads campaigns, bidding, ad copy.

   • Duration: 10 hours

7. Social Media Marketing (SMM)

   • Description: Organic & paid strategies on Facebook, Instagram, LinkedIn, Twitter. Content calendar & engagement.

   • Tools: Meta Business Suite, Hootsuite

   • Duration: 10–12 hours

8. Email Marketing

   • Description: Build email lists, automation, newsletter design, open/click rates.

   • Tools: Mailchimp, Sendinblue

   • Duration: 5 hours

9. Mobile Marketing

   • Description: SMS, app-based marketing, push notifications, location-based targeting.

   • Duration: 3–4 hours

10. Content Strategy

    • Description: Content creation, repurposing, storytelling, pillar-cluster models, SEO content.

    • Duration: 6–8 hours

11. Strategies for Paid Campaigns

    • Description: Funnel strategy, budget allocation, A/B testing, landing pages, CPC optimization.

    • Tools: Facebook Ads Manager, Google Ads

    • Duration: 5–6 hours

12. Analytics, ROI & Evaluation

    • Description: Track performance using Google Analytics, UTM, dashboards, and campaign KPIs.

    • Duration: 8–10 hours

13. AI, Automation & Emerging Technology

    • Description: Use of ChatGPT, Canva AI, predictive analytics, chatbot automation, martech tools.

    • Duration: 4–5 hours

14. Digital Marketing Capstone

    • Description: Final project integrating all skills — build campaigns, strategy, and full reports.

    • Output: Portfolio and case study

    • Duration: 15–20 hours

🎯 Electives (Optional Modules)

1. Stukent Digital Marketing Simternship

   • Description: Simulation-based internship to practice digital campaigns in a virtual business environment.

   • Duration: 8–10 hours

2. Digital Marketing Meta Master Session

   • Description: Advanced session on Meta (Facebook & Instagram) advertising, reels strategy, and monetization.

   • Duration: 4 hours

3. Purdue Digital Marketing Master Class

   • Description: Expert-led sessions, case studies from Purdue, Q&A with professionals.

   • Duration: 4 hours

4. Affiliate Marketing

   • Description: Monetization strategies via affiliate networks like Amazon, CJ Affiliate, etc.

   • Duration: 3 hours

5. Blogging

   • Description: Build and monetize your blog, SEO strategies, content monetization.

   • Duration: 5 hours

6. Ecommerce Listing

   • Description: Learn to list and promote products on Amazon, Flipkart, Shopify.

   • Duration: 5 hours

7. B2B Marketing

   • Description: LinkedIn strategy, email funnels, account-based marketing (ABM).

   • Duration: 4 hours

8. Generative AI in Sales and Marketing

   • Description: Use of AI for content, copywriting, customer journey mapping, chatbots.

   • Tools: ChatGPT, Jasper, Copy.ai

   • Duration: 5–6 hours