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1.1 Site/Competitor Review
INTRODUCTION
Marbles, Granites – dealer & supplier
KEY FINDINGS
A speedy, stable and well-maintained site, with moderate popularity over search engine, Social Media, have tremendous possibility to improve on Search engine position, sales, and conversions.
The site needs immediate strategic I-marketing improvements, as site doesn’t deliver the keyword theme and messages well, these initiatives will help the site to mark its online niche with following improvements:
- Site SEO Rank and Keyword selection and theme building
- Page Rank improvement
- Paid and free submissions
- Other Traffic Building initiatives
- Customer education ad awareness modules (informative landing pages / articles)
- Targeted PPC/Lead generation
- And many more…
You would attract and retain more potential and actual clients by following the recommendations that we will propose from phase to phase, as we will proceed.
ASSESSMENT SHEET (STRATEGIC ONLINE MARKETING) | |
Analysis | Performance mark |
Marketing online presence | → |
Influencing ability | → |
SEO compatibility | → |
HTML design | → |
Page copy | → |
Title Tags | ↓ |
META Description and Keywords Tags | ↓ |
Site navigation structure | ↓ |
Page load time | ↓ |
Browser compatibility | → |
Page URLs | → |
File extensions | → |
Keywords targeted | → |
Directory structure | → |
Robots Tag |
|
Robots File | No |
ALT Tags | → |
Link popularity | ↓ |
Search Engine Do not have their own search engine using https://flexmls.com/ software for searches | ↓ |
Converting browser to buyers & Online Reservation integration | ↓ |
Buyer centric | ↓ |
Localization and convenience | ↓ |
Customer acquisition | ê |
Conversion ability and sales profiling | ê |
Online Reservation Integration | ↓ |
Matrix, Analysis and Feedback |
|
Web log, stats analysis and improvements | ↓ |
Tracking visitors to your site? | Phase 2 |
Use visitor statistics to better understand your profile customer? | ↓ |
Measuring the conversion rate (percentage of visitors who buy)? | ↓ |
Current no. of conversions | ↓ |
Measuring response rates to advertisements / PPC ads? | ↓ |
Determining ROI for specific promotional initiative eg : advertisements? | ↓ |
Measuring customer acquisition cost? | ↓ |
PPC Marketing campaign metrics | ↓ |
Web analysis and improvements | ↓ |
Pay Per Click response rate and conversion cost | ↓ |
Feedback Measurement, customer profiling and Optimize Results | ↓ |
Competitor site watch | Phase – 2 |
Search Engine position and visibility Tracking | ↓ |
Here are three companies that provide free SEO trials:
Buyers Initial Analysis
| Converting browser to buyers & Online Reservation integration | → |
| Buyer centric | → |
| Localization and convenience | → |
| Customer acquisition | ↓ |
| Conversion ability and sales profiling | ↓ |
| Online Reservation Integration | ↓ |
| Matrix, Analysis and Feedback | ↓ |
| Web log, stats analysis and improvements | ↓ |
| Tracking visitors to your site? | Phase 2 |
| Use visitor statistics to better understand your profile customer? | ↓ |
| Measuring the conversion rate (percentage of visitors who buy)? | ↓ |
| Current no. of conversions | ↓ |
Matrix, Analysis and Feedback
| Measuring response rates to advertisements / PPC ads? | ↓ |
| Determining ROI for specific promotional initiative eg : advertisements? | ↓ |
| Measuring customer acquisition cost? | ↓ |
| PPC Marketing campaign metrics | ↓ |
| Web analysis and improvements | ↓ |
| Pay Per Click response rate and conversion cost | ↓ |
| Feedback Measurement, customer profiling and Optimize Results | ↓ |
| Competitor site watch | Phase - 2 |
| Search Engine position and visibility Tracking | ↓ |
Free One-Month SEO Trial Packages
ANALYSIS DETAILS AND ANNEXURE
WEB DESIGN, USABILITY AND CONTENT REVIEW
USABILITY & CONTENT | ||
Internal Search Engine for site |
| |
Consistency of Design – how the consistency of design is maintained and how style sheets are be used. | Average | |
|
| |
Site Characteristics | Average | |
Visuals And Layout | Good | |
|
| |
Navigation Aids | Needs improvement. | |
Use of Color | Match with logo, branding initiative. | |
Use of font | Good | |
Use of text | Good | |
Top-of-page | Good | |
Use of graphic and optimization | Average | |
Base Links (text navigation) | Present | |
Contact Address | present | |
Bottom KW rich PunchLine | Not present | |
Content; Editorial | Acceptable, work is required to furnish completeness. | |
Page formatting | Average | |
Display optimization (screen resolution) | Phase 2 | |
Browser friendliness | Average | |
Div formatting | Average | |
Author info |
| |
Standard company E-mail response | Visible | |
Copyrighting | Not visible | |
Grammar | Not reviewed, its essential as it reflects your writing ability | |
Site PERFORMANCE | ||
Delivery And Load Time | Avg. Load Time: 1.1 Seconds | |
Navigation And Directory Structure | No any directory founds | |
JavaScripts & css implementation | Average | |
USER AND CRAWLER FRIENDLINESS REVIEW | ||
Crawler friendliness and Directory structure | Flat structure (offers low crawl depth/digging effort) | |
robots.txt | No | |
validator | Need to optimizes CSS and script | |
Outline Site Map | Not present | |
Customized 404 Pages: | No | |
IN-SITE LINKS | Average | |
Cross links | Not optimized (Needs improvement) | |
Home pages | Needs SEO improvements | |
Link repeats | Phase 2 | |
Page length and Page size | Optimized | |
MARKETING, PROMOTION & SE OPTIMIZATION | ||
META TAGS ARCHITECTURE AND KEYWORDS | ||
Page Titles | Need to rework | |
|
| |
Description Tag | Average. Rewriting is required. | |
Alt Text for images; | Need to rework | |
Keywords | Need to rework | |
Use of hidden text: | No | |
METATAGS | Needs improvement | |
Anchoring & Keyword themes | No | |
Landing Sites | Yes | |
Landing Pages | Not Ranked | |
PPC and Paid promotions | Need to work again to get sales lead | |
Other Tag required | No | |
MARKETING PERFORMANCE ASSESSMENT
| ||
Visitor Traffic: | 10-30 per day | |
Current no. of visitors: | Phase 2 | |
Incoming Links | Phase 2 | |
Link Building suggestions | Need to Target based content, audio, video presentation | |
Current no. of conversions | PPC is running but no conversation | |
Pay Per Click bid target. |
| |
Current value per visitor | (Phase 2) | |
Primary keyphrase | Not optimized | |
Secondary keyphrase | Not optimized | |
Listing | Phase 2 | |
Directory Listing | Phase 2 | |
What Our Clients Say About Web Social Traffic
Hear From Our Clients
At Web Social Traffic, we believe that true success comes from building long-term relationships — not just delivering a project. We’re proud that the majority of our new clients come through referrals from those we’ve worked with. For us, every client is a partner, and their growth is our priority.
Here’s what some of our clients have shared about their experience working with our team:
The most impressive aspect of working with WebSocialTraffic is their sense of responsibility and coordination. Each team member is aligned with the project's goals and next steps, ensuring smooth progress without delays. They take feedback seriously and quickly provide revised versions when needed. Despite the time zone difference, their response time is usually within 1 to 2 hours — which is truly commendable. Moreover, their pricing is highly competitive, making them an excellent choice for both domestic and international clients.
From idea to execution, they handled our website development with complete professionalism. Their ability to take feedback and turn it into something even better was impressive.
What I appreciated most was the transparency and collaboration. Web Social Traffic wasn’t just a service provider — they became a part of our team.
Frequently Asked Questions
You don’t need to pay anything for the one-month trial. Once the trial ends, we’ll share a detailed ranking and performance report. If you’re happy with the results and feel our work adds real value, you can then choose a paid plan. The decision to continue is completely yours.
A free trial is the best way to test how an SEO team works without any financial risk. It allows you to see their approach, strategies, and commitment. More importantly, you’ll receive a website audit report highlighting hidden issues, optimization quality, and new opportunities for growth. This way, you’ll know exactly what to expect before investing your money.
- A noticeable improvement in initial organic traffic (up to 30%).
- Growth in targeted keyword rankings.
- Enhanced engagement on social media, including more followers and interactions.
- Basic technical fixes and on-page improvements.
- A performance report to track progress.
Package | Websites Covered | Cost (per month) |
Single Website | 1 Website | ₹17,000 / month |
Small Group | 3 Websites (similar domain/industry) | ₹48,000 / month |
Large Group | 5 Websites (similar domain/industry) | ₹60,000 / month |
SEO + CRO Package – ₹17,000/month
(Guaranteed 30% increase in Conversion Rate + Monthly SEO Targets)
Core Promise
- Guaranteed 30% boost in conversion rate (CRO)
- Monthly ranking targets: Top 10 positions for 50% of optimized keywords
- AI-powered rank tracking & insights for 100 target keywords
Initial Research & Analysis (One-Time)
- Business & Competitor Analysis
- In-depth Website Audit (30+ technical checkpoints)
- Keyword Research & Mapping (100 keywords)
- Duplicate Content & Canonicalization Check
- Website Speed & Structure Optimization
- Initial Backlink Profile & Google Penalty Check
- AI-based Overview & GEO (Generative Engine Optimization) for 30 Keywords
✅ Goal: Build a strong foundation before scaling rankings
On-Page SEO (Ongoing)
- 30 Pages Optimized per month
- Meta Tag Optimization (up to 50 pages)
- URL Restructuring & Optimization
- Internal Linking Strategy
- Image Optimization + ALT Tags
- Content Optimization with NLP & GEO
- txt + Sitemap Submission (HTML & XML)
- Schema Markup (Business, Contact, Products/Services)
- Integration: Google Analytics, GSC, Bing Webmaster Tools
- Page Load Speed Optimization (Core Web Vitals)
- Location-Based SEO (for local ranking boost)
Local SEO Management
- Google My Business Profile Optimization & Weekly Updates
- Review & Rating Management (Encourage & Monitor)
- Google Maps & Bing Local Listing Optimization
- Local Content Posting (3 posts/week + 2 event updates/week)
✅ Goal: Dominate local search & build trust through reviews
Off-Page SEO & Content Marketing (Monthly Deliverables)
- Content Writing & Submission (5–10 Informational Articles/month)
- Guest Blog Posting (High DA backlinks)
- Blog Posting – 20 per month
- Blog Commenting – 50 per month
- Social Bookmarking – 20 per month
- Blog Social Sharing – Ongoing
- PDF/Doc Submission – 20 per month
- Classifieds – 5–10 per month
- Q&A Submission – 1–2 per month
- Press Release Writing & Submission – 1–2 per month
- Infographic Creation & Distribution – 1 per month
- Slide Submission – 2 per month
- Image Submission – 3 per month
- Video Submission – 3 per month
✅ Goal: Build strong, natural backlinks + brand visibility across digital channels
Conversion Rate Optimization (CRO)
- Heatmap & User Journey Analysis
- Landing Page Optimization (A/B Testing)
- CTAs (Call-to-Action) Placement Strategy
- Mobile Responsiveness Check
- Funnel Optimization (Contact forms, checkout, lead capture)
- Engagement Boosting (Trust Badges, Reviews, Offers)
✅ Goal: Convert traffic into paying customers with 30% guaranteed improvement
Reporting & Tracking
- Weekly Rank Tracking (100 keywords)
- Monthly Search Engine Rank Reports
- Google Analytics Reports (Traffic, Conversions)
- Detailed Activity Reports
- Monthly Action Plan (What’s done + What’s next)
- 24/7 Live Project Tracking Dashboard
- Direct Support via Email / Chat / Online
Monthly Targets
- Keyword Rankings: 50% of tracked keywords to reach Top 10 in Google
- Conversion Rate: Minimum 30% improvement in leads/sales
- Content Marketing: 50+ activities (blogs, articles, PRs, submissions)
- Local SEO: Weekly updates & review growth
- Transparency: Full progress reporting + live tracking
👉 This package ensures that for ₹17,000/month, clients clearly see the work volume, deliverables, and measurable outcomes (rankings + conversions).
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