Client: KG Plastochem
Digital Marketing Partner: Web Social Traffic
Website: https://kgplastochem.in/
Web Social Traffic developed a complete digital marketing strategy for KG Plastochem to increase online visibility, website traffic, product enquiries, leads, and business growth.
Our Strategy
SEO:
Keyword research, technical SEO, on-page optimization, product content, and ranking improvement for relevant keywords such as PVC/UPVC solvent cement and industrial adhesive solutions.
Social Media Marketing:
Created product awareness campaigns, application-based posts, promotional creatives, and engagement campaigns to reach potential customers, dealers, and distributors.
Google & Meta Paid Ads:
Ran targeted campaigns for website traffic, product enquiries, lead generation, remarketing, and conversion-focused advertising.
Performance Tracking:
Monitored important metrics including:
- Website Traffic
- Leads & Enquiries
- Keyword Ranking Jumps
- Google Ads Performance
- Social Media Reach & Engagement
- Cost Per Lead
- Conversion Rate
- Campaign ROI
Analytics & Reporting:
Used Google Analytics 4, Google Ads, Meta Business Suite, and Looker Studio to track campaign performance and create centralized marketing dashboards.
Email Marketing Projects
Created email campaigns for product promotion, dealer/distributor outreach, lead nurturing, product updates, and re-engagement. Performance was tracked through email delivery, open rates, clicks, website visits, and leads.
Result
By combining SEO, Social Media, Google Ads, Meta Campaigns, Email Marketing, and Advanced Analytics, Web Social Traffic created a performance-focused digital strategy designed to turn:
Traffic → Engagement → Leads → Enquiries → Sales Opportunities → Business Growth