Professional SEO Audits
Find Out Exactly Why Your Website Is Not Ranking — And How to Fix It
Most websites have dozens of hidden SEO issues that are quietly costing them rankings, traffic, and revenue every single day. Our SEO Audit service uncovers every one of them — from critical technical errors to missed content opportunities — and delivers a clear, prioritised action plan so you know precisely what to do next.
200+
4000+
40+
9 in 10
+68%
What Is an SEO Audit
A Complete Health Check for Your Website's Search Performance
An SEO audit is a systematic examination of every factor that affects how well your website performs in search engine results. It goes beyond surface-level checks — analysing the technical infrastructure, content quality, on-page optimisation, backlink profile, user experience signals, and competitive positioning of your entire website.
Think of it as a medical examination for your website. Just as a check-up identifies health issues before they become serious problems, an SEO audit identifies ranking barriers before they cause further traffic loss, missed revenue, and competitive disadvantage.
The output of a great SEO audit is not a list of problems — it is a prioritised, actionable roadmap that tells you exactly what to fix, in what order, with what expected result. That is what every audit we deliver contains.
- Identify every technical, content, and structural issue preventing your pages from ranking
- Understand why competitors are outranking you and what it will take to overtake them
- Receive a prioritised action plan — not raw data — so you know exactly what to do next
- Establish a performance baseline to measure the impact of every SEO improvement you make
- Make confident, evidence-based decisions about where to invest your SEO budget and effort
When Do You Need an SEO Audit?
Traffic Has Dropped Unexpectedly
A sudden or gradual decline in organic traffic is one of the clearest signals that something is wrong. An audit identifies the root cause — whether it is a Google algorithm update, a technical regression, or a content quality issue.
You Are Starting a New SEO Campaign
Before investing in link building, content creation, or any other SEO initiative, an audit establishes your current baseline and ensures your technical foundation is solid enough to support the work you are about to do.
Before or After a Site Migration
Website redesigns, platform changes, and domain moves are leading causes of ranking loss. An audit before migration prevents errors being introduced, and an audit after migration catches any issues before they compound.
Rankings Have Plateaued
If your organic traffic has been flat for months despite producing new content, an audit typically uncovers structural issues — thin content, cannibalisation, or technical problems — that are capping your growth potential.
New Website Launch
A brand-new website should be audited before and shortly after launch to confirm that the build has not introduced indexation issues, missing metadata, or structural problems that would limit rankings from day one.
Audit Options
Challenges That Standard SEO Cannot Solve
We offer three audit types — each designed for a different scale, budget, and level of detail. Every audit includes a prioritised issue report and implementation guidance.
Quick Diagnosis
A focused diagnostic covering the highest-impact SEO factors for small to medium websites. Ideal for businesses that need a fast assessment of their current situation and want to identify the most urgent issues to address immediately.
Full SEO Audit
A complete, in-depth audit covering all 200+ SEO factors across technical, content, on-page, off-page, and competitive dimensions. Every issue is identified, classified by severity, explained in plain language, and paired with a specific fix instruction.
Enterprise SEO Audit
Purpose-built for large websites with tens of thousands of pages, international markets, complex CMS environments, and multiple business units. Delivered with developer-ready specifications, revenue impact modelling, and a stakeholder presentation.
Audit Scope
200+ Checks Across Every Dimension of SEO
Our audits analyse every factor that search engines use to evaluate, crawl,
index, and rank your website. Nothing is left unchecked.
Crawlability & Indexation
Robots.txt configuration & directives XML sitemap accuracy and submission status Crawl budget analysis and waste identification Noindex directives — correct and accidental Canonical tag implementation and conflicts Index coverage report review (GSC) Orphan pages not linked from any URL Crawl trap identification and removal plan Pagination and faceted navigation handling
Page Speed & Core Web Vitals
Largest Contentful Paint (LCP) score Interaction to Next Paint (INP) score Cumulative Layout Shift (CLS) score Time to First Byte (TTFB) measurement Render-blocking JavaScript and CSS Image format, compression, and lazy loading Third-party script performance impact Server response time and hosting review Browser caching and CDN configuration
On-Page Optimisation
Title tag uniqueness, length, and keyword use Meta description quality and uniqueness H1–H6 heading structure and hierarchy Target keyword presence and placement Internal linking structure and anchor text Image alt text coverage and quality URL structure and readability Schema markup implementation review Open Graph and social meta tag status Content-to-HTML ratio per key page
Content Quality & Duplication
Thin content detection (pages below threshold) Duplicate page content identification Near-duplicate and boilerplate content Keyword cannibalisation across pages Content freshness and last-updated dates E-E-A-T signals — author, expertise, trust Topical coverage gaps vs competitors FAQ and structured answer content Product and category page content depth User intent alignment for key landing pages
URL, Links & Redirects
Broken internal links (404 errors) Broken external links damaging UX Redirect chains and loops identification HTTP to HTTPS redirect consistency www vs non-www canonicalisation URL parameter handling configuration Link equity distribution to key pages Orphaned pages with no internal links Over-linked pages diluting crawl priority
Mobile, Security & International
Mobile-first indexing readiness Responsive design validation across viewports Tap target size and spacing compliance HTTPS implementation and SSL status Mixed content warnings on secure pages Intrusive interstitial and popup penalties Hreflang implementation for multi-language sites Geo-targeting settings in Search Console Language and country targeting consistency Structured data for local and international pages
Common Questions
SEO Audit — Frequently Asked Questions
How is your audit different from a free SEO tool like Semrush or Screaming Frog?
Free and paid tools produce automated reports based on crawl data. They are excellent at flagging technical signals but cannot perform manual analysis, assess content quality in context, evaluate whether an issue is actually impacting your specific rankings, or produce a prioritised implementation roadmap. Our audit combines automated crawl data with manual expert analysis — adding the contextual interpretation, business impact framing, and specific fix guidance that no automated tool can provide. The result is a document your team can implement immediately rather than a spreadsheet they have to interpret themselves.