Now a day convincing customers to invest in SEO services for their online business requires a well-structured approach that highlights the value and tangible benefits SEO can offer. Well here are 10 ways to win new clients from USA, Canada as well as in India.
1. Explain the Benefits of SEO:
- Increased Visibility: Explain how SEO helps their website rank higher on search engines like Google, making it easier for potential customers to find them.
- Cost-Effective Marketing: SEO offers long-term results compared to paid ads, which require continuous investment. Once their website ranks well, they can enjoy free traffic.
- Better User Experience: SEO involves optimizing website speed, mobile usability, and content, which improves user experience and leads to higher conversion rates.
2. Show the ROI (Return on Investment):
- Traffic Growth: Provide case studies or examples of previous clients who saw significant increases in organic traffic due to SEO. Show how higher traffic leads to more leads and sales.
- Cost of Losing Rank: Demonstrate how competitors who rank higher on search engines are siphoning potential customers. Emphasize that every click a competitor gets is one they lose.
3. Tailor the Pitch to Their Business Goals:
- Understand their specific business objectives (e.g., more sales, brand awareness, local customers) and tailor your SEO pitch to address those needs. For instance, explain how local SEO can bring foot traffic for physical stores.
4. Present SEO as a Long-Term Strategy:
- SEO is not a quick fix but a long-term strategy that builds credibility over time. It’s important to emphasize the ongoing value of SEO, showing that businesses that invest in it now will see continuous benefits over months and years.
5. Highlight the Importance of Competitor Analysis:
- Analyze their competitors and show where they stand in comparison. Point out areas where their competitors are outranking them and how SEO can help them regain that competitive edge.
6. Offer a Free Website Audit:
- Offer to do a free SEO audit of their website to identify areas that need improvement. This can highlight the potential gaps in their current online presence and how SEO can fill those gaps.
7. Demonstrate Credibility with Results:
- Share case studies, testimonials, and success stories from previous clients who benefited from your SEO services. Numbers and real-world results build trust and credibility.
8. Explain the Consequences of Poor SEO:
- Discuss how a lack of SEO or poor SEO practices can lead to poor website rankings, fewer leads, and a loss of revenue. Explain how businesses risk falling behind if they ignore SEO.
9. Break Down the Process:
- Sometimes SEO sounds complex to a business owner. Break it down into simple steps, like keyword research, on-page optimization, content creation, link-building, etc., so they can clearly understand what they’re investing in.
10. Offer Flexible Packages:
- Provide different SEO packages that cater to various budgets. Some customers may be hesitant due to cost, so offering flexible plans can make it easier for them to get started.
By focusing on how SEO aligns with their business growth, and providing data-driven insights, you’ll be able to convince them that SEO is a vital investment for long-term success.
To influence customers to buy your SEO package, focus on delivering value, establishing trust, and effectively communicating how your service will solve their problems. Here are some strategies to help:
1. Demonstrate Tangible Results
- Case Studies & Testimonials: Show examples of businesses you’ve helped improve rankings, traffic, or conversions. Include testimonials from satisfied clients and data that highlights success.
- Before-and-After Comparisons: Show how your SEO strategies have directly impacted other businesses, with measurable improvements in traffic and rankings.
2. Personalized Pitch
- Audit & Provide Free Reports: Offer a quick, free SEO audit or analysis of their website to show gaps in their current SEO strategy. This can help you explain how your package will fix specific issues.
- Tailored Solutions: Highlight how your SEO package addresses the unique challenges of their business (e.g., local SEO, technical SEO, content optimization).
3. Communicate ROI
- Speak to Results: Explain how investing in SEO will pay off in terms of increased leads, sales, and long-term brand visibility.
- Long-Term Benefits: Emphasize that SEO is a long-term investment that continues to yield benefits over time, unlike paid advertising that stops as soon as the budget is exhausted.
4. Build Trust & Expertise
- Highlight Your Expertise: Use certifications, partnerships, and any recognized industry accreditations to boost credibility.
- Content Marketing: Regularly share valuable insights, tips, and articles that educate your potential customers. This shows you’re knowledgeable and keeps your brand top-of-mind.
5. Offer Packages for Different Needs
- Flexible Options: Create tiered SEO packages (basic, intermediate, advanced) to suit different budgets and needs. Offer a low-risk entry point for skeptical customers.
- Special Discounts or Limited-Time Offers: Introduce discounts for first-time customers or bundle SEO services with other offerings (like web design) to create more value.
6. Leverage Competitor Weaknesses
- Comparison Marketing: Highlight how your SEO package is better than competitors by explaining the value-added services or strategies you offer that they don’t, such as better keyword research, more detailed reporting, etc.
7. Use Social Proof and Data-Driven Strategies
- Show Evidence of Industry Trends: Present stats that prove SEO’s impact on businesses (e.g., “70% of clicks go to the top 5 search results”).
- Client Stories: Share success stories where businesses in similar industries saw significant growth after using your SEO services.
8. Emphasize Customer Support & Reporting
- Regular Updates: Make it clear that clients will receive detailed reports on progress, and they can rely on continuous support and strategy adjustments.
- Clear Metrics: Highlight key SEO metrics like traffic growth, rankings, and conversion improvements to reassure them that they’ll be able to track progress clearly.
By blending education, personalized outreach, and consistent demonstration of value, you can build a stronger case to encourage customers to invest in your SEO package.
Creating an effective SEO package for local business listings involves focusing on improving visibility in local search results, targeting geographic-specific keywords, and optimizing for Google My Business (now Google Business Profile) and other relevant directories. Here’s a sample SEO package that could help local businesses get better online visibility:
Local SEO Package for Business Listings
1. Google Business Profile Optimization
- Complete and optimize Google Business Profile listing.
- Add accurate business name, address, and phone number (NAP).
- Choose relevant categories for the business.
- Add high-quality images of the business, products, and services.
- Encourage customer reviews and manage responses.
- Set up Google Posts for promotions, events, or news.
2. On-Page SEO Optimization
- Localized keyword research to target relevant search terms (e.g., “plumber in [City]”).
- Optimize title tags, meta descriptions, and headers with local keywords.
- Create location-specific content (city or neighborhood-based landing pages).
- Ensure mobile responsiveness and fast page loading speed.
- Schema markup for local businesses (e.g., address, opening hours, contact details).
3. Local Citations and Directory Listings
- Ensure consistent NAP across all platforms.
- List the business in relevant local directories (Yelp, Bing Places, Foursquare, Yellow Pages, etc.).
- Submit to local business listing websites (industry-specific directories as well).
4. Local Link Building
- Earn backlinks from local businesses, newspapers, blogs, and chambers of commerce.
- Outreach to influencers and bloggers within the area.
- Create guest posts on local blogs and news sites.
- Sponsor local events or charities to gain backlinks and media coverage.
5. Customer Reviews and Reputation Management
- Set up and manage a review acquisition strategy (email reminders, links to review platforms).
- Monitor reviews across platforms (Google, Yelp, Facebook) and respond promptly.
- Implement a review widget on the website.
6. Content Marketing with Local Focus
- Create blog posts or videos focused on local news, events, and industry trends.
- Promote local guides, “best of” lists, and how-to content for the community.
- Engage with the local audience on social media (Facebook, Instagram, Nextdoor).
7. Technical SEO Audit
- Ensure the website is optimized for mobile users.
- Fix any crawl errors, broken links, or duplicate content.
- Implement SSL for a secure website.
8. Reporting and Analytics
- Set up Google Analytics and Google Search Console for tracking traffic and ranking improvements.
- Monthly reports on keyword rankings, local traffic, and conversions.
- Regular updates on Google Business Profile insights (calls, directions, visits).
Timeline and Pricing
- Setup Period: 1-2 months (depending on the size of the site and local competition).
- Ongoing Optimization: Monthly retainer for continued link building, content updates, and reporting.
- Cost: Pricing can vary depending on the scope (for example, $500 – $2,000 per month).
